Cookie Policy

This Cookie Policy explains how Boho Mantra (“we”, “us”, or “our”) uses cookies and similar technologies on bohomantra.com. This policy is designed to comply with applicable privacy laws, including the UK GDPR, EU GDPR, the Privacy and Electronic Communications Regulations (PECR), and related data protection laws.

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function efficiently, remember user preferences, analyse site performance, and support marketing activities.

Cookies may be:

  • Session Cookies – deleted when you close your browser.
  • Persistent Cookies – remain on your device until they expire or are deleted.
  • First-Party Cookies – set directly by Boho Mantra.
  • Third-Party Cookies – set by external service providers.

Legal Basis for Using Cookies

We use cookies based on the following legal grounds:

Strictly Necessary Cookies

These cookies are required for the operation, security, and functionality of our website. They do not require consent under UK and EU cookie laws.

Analytics, Functional, and Marketing Cookies

Advertising and marketing cookies are only placed on your device after you provide consent through our cookie banner or preference centre.

Some analytics and website-functionality technologies begin operating when you arrive on our website, before you make a selection in our banner. These are identified below.

You may withdraw your consent at any time. You can also block or delete cookies through your browser settings, as described under “Managing Your Cookie Preferences” below.


Categories of Cookies We Use

1. Strictly Necessary Cookies

These cookies are essential for the website to function properly.

They enable:

  • Shopping cart functionality
  • Secure checkout
  • Fraud prevention
  • User authentication
  • Website security
  • Load balancing and performance

Shopify Essential Cookies

As our website is hosted on Shopify, Shopify may place cookies including but not limited to:

Cookie

Purpose

Duration

_secure_session_id

Maintains user session

Session

cart

Stores shopping cart information

14 days

cart_currency

Remembers cart currency

14 days

checkout

Maintains checkout process

Session

localization

Stores user region/language preferences

1 year

keep_alive

Buyer checkout connection

Session

shopify_pay_redirect

Shopify Pay checkout support

1 hour

These cookies are necessary for the operation of the website and cannot be disabled.


2. Functional Cookies

Functional cookies allow the website to remember choices you make and provide enhanced features.

Examples include:

  • Language preferences
  • Country selection
  • Recently viewed products
  • Customer account preferences

These cookies improve your experience but are not essential to website operation.

We also use third-party apps to provide features on our website, such as product reviews, pop-ups and sign-up prompts, and social media feeds. These load as part of the page when you arrive and may set cookies or collect usage information in order to function.


3. Analytics Cookies

Analytics cookies help us understand how visitors use our website.

They provide information such as:

  • Pages visited
  • Time spent on the website
  • Traffic sources
  • Device and browser information
  • Conversion tracking
  • How visitors interact with our pages

Microsoft Clarity

We use Microsoft Clarity to understand and analyse how our website is used and interacted with, including heatmaps and playback of page activities. It does not capture any data typed or filled into form fields.

Clarity begins collecting this information when you arrive on our website, before you make a selection in our cookie banner.

Cookies may include:

Cookie

Purpose

Duration

_clck

Persists a Clarity user ID for this site

1 year

_clsk

Joins page views into a single visit

1 day

Provider:

Microsoft Privacy Statement

Google Analytics

We use Google Analytics provided by:

Google LLC

Cookies may include:

Cookie

Purpose

Duration

_ga

Distinguishes users

2 years

ga*

Session and engagement tracking

2 years

_gid

Distinguishes users

24 hours

Google Analytics helps us understand website performance and improve user experience.

Google Analytics is activated after consent. Microsoft Clarity operates as described in the section above.


4. Advertising and Marketing Cookies

Marketing cookies help us:

  • Measure advertising effectiveness
  • Show personalised advertisements
  • Retarget visitors
  • Build audience segments
  • Track conversions

Meta (Facebook & Instagram)

We use the Meta Pixel, provided by:

Meta Platforms, Inc. Privacy Policy

Cookies may include:

Cookie

Purpose

Duration

_fbp

Advertising and visitor tracking

90 days

fr

Ad delivery and measurement

90 days

Google Ads

We use Google Ads and Google Remarketing.

Cookies may include:

Cookie

Purpose

Duration

_gcl_au

Conversion tracking

90 days

IDE

Advertising personalisation

Up to 13 months

Provider:

Google Privacy Policy

TikTok Pixel

We use the TikTok Pixel.

Provider:

TikTok Privacy Policy

Cookies may be used for:

  • Campaign attribution
  • Audience building
  • Conversion tracking
  • Personalised advertising

Pinterest Tag

We use the Pinterest Tag for conversion tracking and audience building.

Provider:

Pinterest Privacy Policy

OpenAI Ads

We use an OpenAI advertising pixel for conversion measurement and audience building.

Provider:

OpenAI Privacy Policy

Marketing cookies are only activated after consent.


5. Email Communications

If you subscribe to our newsletter or choose to receive marketing communications from us, we may use Shopify's built-in email marketing tools to send updates, promotions, and information about our products.

We may collect information about email engagement, such as whether an email has been opened or links have been clicked, to help us improve our communications and provide relevant content.

These activities are conducted in accordance with our Privacy Policy and applicable data protection laws.


How Long Cookies Are Stored

Cookie retention periods vary depending on the purpose of the cookie.

Some cookies expire when you close your browser, while others remain on your device for longer periods, generally ranging from a few days to two years.

You can remove stored cookies at any time through your browser settings.


Managing Your Cookie Preferences

You may manage your cookie preferences by:

  • Using our cookie consent banner.
  • Updating your preferences through the cookie settings link available on our website.
  • Adjusting your browser settings.

Most browsers allow you to:

  • View stored cookies.
  • Delete cookies.
  • Block specific cookies.
  • Block all cookies.

Please note that disabling essential cookies may impact website functionality.


International Data Transfers

Some third-party providers may process personal data outside the United Kingdom or European Economic Area.

Where international transfers occur, we take steps to ensure appropriate safeguards are in place, including:

  • UK International Data Transfer Agreements (IDTAs)
  • UK Addendums to EU Standard Contractual Clauses
  • European Commission Standard Contractual Clauses (SCCs)
  • Standard contractual clauses or equivalent approved mechanisms in other jurisdictions in which we sell, including Canada, Mexico, and countries in Central and South America
  • Other legally approved transfer mechanisms

Your Privacy Rights

Depending on your location, you may have rights regarding your personal data, including:

  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restrict processing
  • Right to data portability
  • Right to object
  • Right to withdraw consent

For more information, please review our Privacy Policy.


Changes to This Cookie Policy

We may update this Cookie Policy periodically to reflect legal, technical, or business developments.

Any changes will be posted on this page with an updated revision date.


Contact Us

If you have questions regarding this Cookie Policy or our use of cookies, please contact:

Boho Mantra Ltd
Email: shop@bohomantra.com
Website: www.bohomantra.com